Tuesday, May 28, 2013

What makes a good logo?


Google logos.. look around. what captures your eye? what stands out to you? when you see a logo does it yell or whisper what it is? Do you know what the business does at a glance or is it hard to catch on? less is more. complicated is complicated and simple is good. if you have questions feel free to ask me anything graphics related either via email: capriodesigns@gmail.com or my profile on AllExperts.com

Wednesday, December 5, 2012


Here's a poster I just did for Mt Baldy. This was a fun one. You should check this event out too.

Tuesday, June 19, 2012

the Golden Ratio - Ad Layouts

I answer graphic design questions on www.allexperts.com.. Here's one.

Q: With reference to the golden ratio, I have heard that it can be used in advertising layouts to make the layout more effective. Can you tell me how to develop an ad layout in adobe using the golden ratio. How exactly do i apply the golden ratio to layout?

A:  It's all about balance. having the different elements (logo, image, contact info, etc.) of your layout mesh. I wouldn't get overwhelmed by all the technical terms. I recommend looking at professional ad layouts. The Golden Ratio is a rule of thumb for balance. If you Google the Golden Ratio and go to images it will show you what it is exactly. But I wouldn't recommended getting stuck on trying to fill in the blanks and ending up with every ad looking the same. You want to have a good bold header.. and one image/illustration, with copy and the call to action, contact info, etc. at the bottom. Picture a big backwards "Z" on your page and follow it with your layout. Remember, you only have 3 seconds to capture the viewers attention. Less is more.

Friday, June 8, 2012

Akil of Jurassic 5's CD Cover


Once in a while everyone gets a chance to be a part of something special.. for me, this is one of those times. I was able to design the cd cover for Akil of Jurassic 5's debut solo album.  I love music, and this is exactly that. Heart & soul. and when you hear it, you'll know what I mean.

Link up with Akil and say hi. He's a cool dude.

Food Packaging


Have I mentioned how much I love designing packaging? This was my first food packaging. I still pat myself on the back when I see it. Most of the time, I think I can do better. Wish I had some to design right now.. I look at all the packaging in stores... a cereal box would be fun. I already got ideas.

I Path Shoes


I did these shirts for I Path Shoes. They only used the Buddha logo, but I like them both. I saw a pic of Dj Drez rockin it on stage in front of a big crowd.. pretty cool. 

This was before they sold their soul :(